The Brits have the right idea about spreading the word on the dangers to children of secondhand smoke. The British government recently started a $1.6 million ad campaign illustrating the dangers of secondhand smoke. One ad shows a baby in a car safety seat inhaling cigarette smoke. Another shows a child playing with toys and breathing in a cloud of smoke.
According to Sir Liam Donaldson, the UK's top health official, this is the "Éstart of the UK's first-ever television campaign to raise awareness of the health risks from secondhand smoke. We shall be running an advert that focuses on the risk to children and reminds people to protect children by not making them breathe cigarette smoke."
Don't hold your breath waiting to see such ads on US television.
The Guardian, 7/4/03.
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